Your brows. Our obsession. As the #1 brow brand worldwide, at BENEFIT inside of Boots Merry Hill, we’ve got ALL the goods for newbies, pros & everyone in between. Searching for a brow wax near me? We’ve got you covered! We offer walk-ins and appointments. Book a brow wax, brow tint or brow lamination now. Trust us - we’re famous for a reason.
Details
Requires appointmentNot available
DebitAvailable
Mobile paymentsAvailable
Cash onlyNot available
Accepts checksNot available
RestroomAvailable
Wheelchair accessible entranceAvailable
Location
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Benefit Cosmetics Brow Bar Counter
Merry Hill Centre Brierley Hill, Dudley, West Midlands
Certified by Benefit Cosmetics Brow Bar Counter • May 24, 2026
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 5:00 PM
Reviews
5.0
164 reviews
5 stars
162
4 stars0
3 stars0
2 stars0
1 star2
AP
Andrea P
today
5.0
Had brow lamination for the first time and the girl was amazing from start to finish at the Merry Hill location
AH
Abigail Haffenden
3 days ago
1.0
Arrived for my appointment and waited for 20 minutes, no one was at the benefit stand. Other boots members tried to get in touch with staff member who was meant to be doing my brows but couldn’t reach her. Disappointing as I have previously had good experiences with benefit
JG
Joan Gallagher
5 days ago
5.0
Belle at Boots in Merry Hill is fabulous. I travelled from her old store in Telford because her service is excellent, she balances friendly and professional so that you come away with a smile!
IH
Issra HM
May 16, 2026
5.0
Had a great experience with Belle who was very attentive and kind. I was looking for a new makeup product which suited my undertone and in a formula that worked for my skin. Belle took her time to explain the product and apply it to my skin, which was a great match. I unfortunately couldn’t buy the product as it wasn’t in stock but I would be happy to go back in store again thanks to Belle.
SJ
Sophie Johnston
Apr 30, 2026
5.0
WOW! Belle done my Brow lamination & I am OBSESSED! She listened to exactly how I wanted my brows & made me feel so comfortable throughout the whole service. She also showed me products what I definitely need to add to my make up & skin care bag. Thank you again Belle. X
Frequently Asked Questions About Benefit Cosmetics Brow Bar Counter
WHAT’S INCLUDED IN MY BENEFIT BROW SERVICE?
Each Benefit experience is unique to YOU and your needs. Your Brow &
Beauty Expert (BBE) will kick things off with an in-depth consultation to
ensure you walk out feeling (and looking!) great. Our personalized Brow
Mapping allows you to see which hairs need to go and which need
to grow to achieve I'm-actually-obsessed brows. At the end of the service,
your BBE will wrap things up by styling your brows, so you’ll be ready to
take ’em out and show ’em off.
WHAT IS BROW MAPPING?
Our personalized Brow Mapping technique helps find where the brow
should start, arch, and end, and spots any hairs that need to be removed.
This process ensures you’re not just getting any ol’ brow shape, you’re
getting the brow shape that’s right for you. Once you've mapped out your
shape, your Brow & Beauty Expert will work with you to achieve that shape
through a service, product, or both.
HOW SHOULD I PREPARE FOR MY UPCOMING BEAUTY SERVICE?
Brow and Lash Tint services: If you have never had dye or tint on your hair,
brows, or lashes, you must have a 24-hour patch test* before receiving a
tint service. Just drop by your nearest Benefit to get one, no appointment
required. Say no to self-tanning or spray tanning for 24 hours before and
after your tinting service.
Brow Lamination services: If you have allergies to hair dye or perming
solutions, you must have a 24-hour patch test* before receiving a
lamination service. Swing by your local Benefit to get one, no appointment
required. Make sure you haven't had a brow lamination within the 6 weeks
prior to your appointment.
*48 hours in some countries
I’M RUNNING LATE. WHAT’S YOUR LATE POLICY?
We get it, things happen! We’ll do our best to accommodate. However, if
you’re more than 5 minutes late for your appointment, your spot may be
given to another customer.
WHAT AGE DO I NEED TO BE TO RECEIVE A BEAUTY SERVICE?
Refer to the age minimum when booking to see whether you’ll need a
parent or guardian present at the time of appointment to give consent for
the service.
DO I NEED TO MAKE AN APPOINTMENT?
Appointments are recommended, but we do accept walk-ins.
I DON’T LIVE NEAR A BENEFIT BOUTIQUE, BUT MY BROWS COULD USE
SOME LOVE. WHERE CAN I GET A BEAUTY SERVICE DONE?
We have 5,000+ Brow & Beauty Experts around the world who can’t WAIT to
give you brows that wow, show your lashes some love, and pamper your
pores. Visit our Store Locator to find your nearest Benefit services location.
What services does Benefit Cosmetics Brow Bar Counter inside Boots Merry Hill offer?
We offer brow wax, brow tint, brow lamination, lip and chin wax, brow tweeze, eye masks, and complimentary brow mapping tailored to your needs.
Can I book an appointment or do you accept walk-ins at Benefit Cosmetics Brow Bar Counter?
Appointments are recommended, but we do accept walk-ins at our location inside Boots Merry Hill.
What are the opening hours of Benefit Cosmetics Brow Bar Counter?
We are open Monday to Saturday from 9:00 AM to 9:00 PM, and Sunday from 11:00 AM to 5:00 PM.
Do I need to prepare anything before my brow tint or lamination service?
Yes, a 24-hour patch test is required before tinting or lamination services. Avoid self-tanning or spray tanning 24 hours before and after tinting services.
What payment options are accepted at Benefit Cosmetics Brow Bar Counter?
We accept Apple Pay, cash, Mastercard, and Visa cards for payment.
Is the Benefit Cosmetics Brow Bar Counter wheelchair accessible and are there restrooms available?
Yes, the location has a wheelchair accessible entrance and restrooms available for customers.
Are there any nearby places where I can grab a coffee before or after my appointment?
Yes, nearby you can visit Triple Two Coffee or SOHO Coffee Co. for a coffee break before or after your beauty service.
What other beauty salons or cosmetic stores are near Benefit Cosmetics Brow Bar Counter?
Nearby beauty and cosmetic stores include The Body Shop, M·A·C Cosmetics, Therapie Clinic, and Regis Salon Merry Hill.
Are there any restaurants near Benefit Cosmetics Brow Bar Counter where I can eat?
Yes, nearby dining options include German Doner Kebab, Sides chicken restaurant, wagamama Merry Hill, ASK Italian, and Slim Chickens.
How can I book an appointment online for Benefit Cosmetics Brow Bar Counter?
You can book an appointment online via our reservation page at https://browbars.benefitcosmetics.com/gb/west-midlands/dudley/merry-hill-centre-brierley-hill.
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